Rumina is a doctoral candidate at the Schulich School of Business. Her research interests include organizational identity, image, and reputation, and their effects on the organizational strategic response.

(See my biography page for more information).


Publications:
Multiple Identities in Organizations: The Effects of Diversity on Organizational Identity

This paper examines the emergence and effects of multiple identities in organizations. While it may be perceived as a threat, the multiplicity of identities will have positive and negative effects.

Article: Print

$US10.00

Article: Electronic

$US5.00